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Mecca Bingo

Scratch card app design for Mecca Bingo, commissioned by Digitonic

USER JOURNEY

USER JOURNEY

Once loaded, a scratch card graphic appears on the main canvas with copy to encourage user interaction. The user 'scratches' the screen with their finger and, on reveal, is shown their prize. When the 'PLAY NOW' call to action is clicked, the user is taken to the Mecca landing page. Throughout the ad, the user can click 'Marketing opt-in details' and 'Terms apply' to view the relevant text scroll box. These can be closed by clicking the 'x' on the pop up.

LOADER GIF

LOADER GIF

Created to display on a loop while the user's phone loads the app.

SCRATCH CARD

SCRATCH CARD

Graphic with Call to Action to encourage user interaction.

Scratch

Scratch

The user moves their finger over the screen to 'scratch' the card.

REVEAL

REVEAL

A prize is revealed!