Once loaded, a scratch card graphic appears on the main canvas with copy to encourage user interaction. The user 'scratches' the screen with their finger and, on reveal, is shown their prize. When the 'PLAY NOW' call to action is clicked, the user is taken to the Mecca landing page. Throughout the ad, the user can click 'Marketing opt-in details' and 'Terms apply' to view the relevant text scroll box. These can be closed by clicking the 'x' on the pop up.
Created to display on a loop while the user's phone loads the app.
Graphic with Call to Action to encourage user interaction.
The user moves their finger over the screen to 'scratch' the card.
A prize is revealed!